Every month I consider canceling ours as well or reducing it to just one user. We pay almost $25 for a family plan.
My husband watches so much and his type of videos don't have ads. He watches music and news and old TV shows from his country. Which we now live in so he could just watch cable, which we already pay 5€ a month for. But he likes watching the same few videos over and over. It makes him happy. So we keep it.
As for me, I feel like you do. So many videos I have to skip a section of ad talk. It is annoying. Like they don't already make enough money from the views. But I watch a lot too, though completely different stuff than my husband so I want my own access.
It is the only subscription service we pay for so I rationalize it that way. But the cost seems so high compared to other services.
Great article!